Hipper hybrid on Honda's horizon

Honda came out with the first hybrid car in 1997, but it was eclipsed by the Toyota Prius several years later. The Prius, which has skyrocketed in sales, is considered the flagship hybrid for any eco-minded driver.

When Honda tried to match that by launching a line of Civic hybrid vehicles and other standard models, they failed in the auto market, because the lines of the car were indistinguishable from the shells of the main models–with only a small insignia to denote their environmental status.

The Toyota Prius’ success is due to its futurist looks and has become synonymous with the hybrid car, because of its uniqueness. Prius drivers are often asked about their cars, on and off the road, and respond with pride.

In response, Honda is creating its own distinguished-looking hybrid car which is planned to be released in 2009. They hope to create a look all their own for the hybrid market that will also be a topic of interest and a conversation piece.